Measure Audience Insights That Help You Tell Better Stories

Quantcast Measure provides deep, real-time insights about who your audience is, what motivates them, and how they spend time across your properties. And it’s free. Get Quantified®

How Measure Can Help You

Understand who your audience is

Gain real-time insight into the demographic and psychographic makeup of your audience.

See what your audience is doing

Learn how unique audiences engage with your website content.

Drive better strategy

Leverage your unique audience insights to fuel more relevant messaging, ad campaigns and content.

MeasureProduct Features



Learn what your audience buys, what brands they prefer, what cars they drive, what media they consume outside of your site, and more. Quantcast Measure profiles are augmented with index-level, third-party data from providers like Experian, Mastercard, DLX, TiVo, and Netwise.

  • Shopping Interests
  • Media Interests
  • Business & Occupation
  • Geography
  • Political Interests


We see the average online user multiple times a month because Quantcast Measure is deployed on more than 100 million domains globally. The sheer scale of this data set allows us to draw extremely accurate audience profiles across age, gender, family, location, income, education, and occupation.



See the composition of engaged users over the last 30 days to understand your audience composition between passers-by, regulars, and fanatics.



Understand your total reach by looking at unduplicated traffic metrics across your web properties. View your audience by platform (web and mobile web), country, time period, and more.

Get Free Audience Insights Get Quantcast Measure, it only takes a few minutes, and it’s free.

How Quantcast Measure Works

Most audience insight and measurement tools still use outdated methodologies inherited from radio and television — panel-based data collection with reports delivered weeks if not months later. Quantcast Measure is the only free audience-insights tool that uses direct measurement to deliver real-time insights from across the web.


Sign up

Quantcast Measure is free. To get started, create an account and register your URL.

Install the code

Place the Quantcast JavaScript tag on your website. It’s just a snippet of code that can be installed in the footer of your website, or with any tag manager.

See your audience

Visit your profile page to get in-depth insights about your audience. Depending on your site traffic, it can take as little as 1-2 days to fully profile your audience.
“The insights we derive from Quantcast Measure help us tell more successful and specific stories.”
Darris Lee
Research Data Standards

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