Not in Europe? Doesn’t matter.

The GDPR applies to any publisher receiving consumer traffic from Europe. Quantcast has created this revenue impact calculator to help publishers test scenarios for the potential impact of GDPR on their ad revenue.

30%
Consumer surveys suggest that an average of 30% of consumers will not consent, but feel free to adjust this value to test scenarios.
$

Possible loss in advertising revenue per month if % of EU visitors decline consent: $0

**This number is an estimate based on the inputs you entered and may not be accurate. Please consult your legal and finance teams to determine the GDPR revenue impacts for your company.

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