Advertise Customer Success Story Quantcast increased player conversion rate by 24%

IMVU logo Quantcast Advertise customer

IMVU, avatar-based messaging platform, provides a virtual reality social experience for online users interested in gaming and 3D chat rooms.

IMVU Quantcast Advertise customer success social

The Challenge

IMVU needed to protect their share of voice and users against an increasingly competitive entertainment landscape.

Driving ROI and increased registrations

24%
Increase in registrations
16%
Better than CPA goal
Lomit Patel - Vice President Growth, IMVU
“Quantcast delivered 24% increase in player conversion rate, beat IMVU acquisition goals and provided a strong ROI across all regions” Lomit Patel – Vice President Growth, IMVU
IMVU Quantcast Advertise customer success

The Solution

Quantcast ran an incrementally test to prove the campaign’s impact. The campaign beat CPA goals by 16% and boosted the player conversion rate by 24%.

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