A detailed look at GDPR consent management solutions and how to select the best option for your business. Be fully prepared for GDPR by examining the optimal path to consent.
A six-question fresh take on GDPR consumer consent topics from Quantcast Measure lead, Somer Simpson. More than an EU challenge, read this interview and get up to speed.
More than 500 advertisers and marketers from across Europe came together yesterday at Quantcast’s fourth and largest ever Supernova event in London. Check out some of the highlights.
A few weeks ago we launched a new feature within Quantcast Measure: the Engagement Report. As with all audience data and insights available from Quantcast Measure, we built the Engagement Report to help publishers better understand their audience and the health of their business. Unfortunately, top-line traffic numbers don’t tell the whole story. In fact,
It’s the most wonderful time of the year — Black Friday and Cyber Monday sales! It’s the ultimate showdown of brick and mortars versus online giants. Department stores are especially motivated to recover from a tough year — Macy’s closed 15% of its stores, designer brands pulled products from shelves and even super luxe Neiman
At Cannes Lions this year it was impossible to ignore the overwhelming presence of digital advertising companies. From the marina where they moored their yachts, to the beach where Facebook, Google and Twitter all sat side by side, and exuberant newcomer Snapchat’s branding around the Palais – the digerati were omnipresent. This should play into