SAN FRANCISCO— August 6, 2014—Quantcast, a technology company that specializes in real-time advertising and audience measurement, announced today the launch of the new Audience Interests report in Quantcast Measure, providing publishers the ability to go beyond demographics in understanding and describing their global audiences, and bolstering Quantcast’s leading direct audience measurement product. With Audience Interests, Quantcast Measure becomes the first free measurement tool to provide mobile app publishers with detailed insight into their audience’s Web browsing behavior, enabling more effective user acquisition and advertising sales.
The Audience Interests report enables publishers to understand not only the audience that interacts with their sites and apps, but also to focus on valuable audiences such as users that complete an in-app purchase. Using the list of top sites visited by that audience, publishers can discover new acquisition sources or more effectively attract advertising by demonstrating relevant interests.
In linking Web behavior to mobile app users, Quantcast provides a more complete picture of the modern multi-platform user. Explains Jag Duggal, SVP of product management, “At Quantcast we are constantly looking at ways to provide publishers and advertisers with an even better understanding of their audiences. With the amount of time people now spend on mobile devices, we made it a priority to address the information gap for mobile. With Audience Interests in Quantcast Measure, both Web and app publishers can identify the top interests of their audiences. When paired with our leading demographics, it gives publishers a much deeper understanding of their audiences.”
BlogAds, a firm that manages ad sales for properties such as PerezHilton.com, uses Audience Interests to provide better and more compelling descriptions of their audiences to advertisers. Nicole Bogas, director sales & client services, explains, “We’ve found Quantcast’s Audience Interest reports help us add another dimension to our audiences in RFP responses. The list of top sites our audiences visit demonstrates our audience’s interests in categories such as food and fashion – the additional insight makes a stronger case to potential advertisers.”
Audience Interests are available immediately in Quantcast Measure, a leading, free audience measurement product for Web and mobile app publishers. Publishers can sign up for free at www.quantcast.com/measure.