We live in an inherently multi-touch world in which we can measure every online touch point we have with our customers, leads, and prospects. As a modern marketer, that’s information you can use to inform your future media plans!
But when it comes to understanding performance, it’s easy to get bogged down in big data overload. In this webinar Seph discusses how to make the most of your display budget and attribute success to the right tactics, channels, and actions.
Watch this webinar to learn more about:
- The current challenges in understanding the effectiveness of online display advertising
- A new method for measuring the true impact of your prospecting and retargeting efforts
- How to optimize your budget for improved campaign performance