Understanding the impact of your programmatic campaigns:
Tire Agent, Quantcast, and guest Nikhil Lai on Maximizing Your Media Investment
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Are your programmatic campaigns truly driving results?
Many advertisers struggle with knowing what’s working—and what’s not—leading to a lack of confidence in their investments and missed opportunities to optimize for performance.
Watch this deep dive into how Quantcast’s real-time optimizations helped Tire Agent unlock smarter, data-driven programmatic decisions. Kevin Parcell, Director of Marketing at Tire Agent, and Franni Segal, Senior Lead, Measurement at Quantcast, discuss how Tire Agent partnered with Quantcast to optimize its programmatic strategy and drive measurable results.
Plus, guest speaker Nikhil Lai, Senior Analyst at Forrester, shares research insights on why measurement remains a top concern for CMOs and explores the broader challenges advertisers face in programmatic measurement.
Watch the session on demand for actionable tips and takeaways to help you maximize the impact of your media investments.
Webinar covers:
Tire Agent Drives Incremental Growth with Quantcast’s Programmatic Advertising
Tire Agent unlocked incremental growth, reshaping its approach to digital advertising. To prove the value of programmatic, they needed a smarter, data-driven strategy. By partnering with Quantcast, they leveraged real-time incrementality testing to measure true campaign impact, optimize in-flight, and drive meaningful results.
See how Quantcast made it happen:
See why marketers trust Quantcast to drive real results.
Our customers have shared their experiences on G2, highlighting how our AI-powered platform helps them optimize campaigns, improve audience targeting, and measure true impact in real time. Check out our reviews and discover why Quantcast is a leader in programmatic advertising. Read what they’re saying on G2.
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