Square + Quantcast: Balancing Performance and Brand to Fuel Growth
As brands mature, driving growth isn’t just about direct response — it’s about broadening audiences, building consideration, and fueling long-term demand.
Watch this on-demand session to learn how Square is rethinking media’s role in expanding reach and awareness to resonate with potential customers while maintaining strong performance foundations.
In this fireside Q&A, hosted by AdExchanger, leaders from Square and Quantcast discuss:
- How to balance evergreen performance with new brand-led strategies
- What it takes to intentionally broaden your audience pool through programmatic media
- Lessons learned from testing verticalized campaigns, creative messaging, and mid-funnel tactics
- How brands can evolve when performance plateaus — and why the consideration funnel becomes the new growth engine
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