Inauguration Insights

On January 20, 2021, Joe Biden and Kamala Harris were sworn into office. Quantcast looked at interest and content consumption data during the week prior to and week of the 2021 U.S. presidential inauguration to uncover interesting audience insights and trends.
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Inauguration Insights
Understanding Consumer Tax Trends

Understanding Consumer Tax Trends

Download our guide to understanding the tax consumer in the 2021 tax season.
The Real-time Pulse of Changing US Consumer Behavior

The Real-time Pulse of Changing US Consumer Behavior

The world has changed. On January 20, the US reported its first case of COVID-19, eventually ushering in an era of stay at home orders and social distancing.
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How to Thrive in the Post Cookie Era

On-demand video How to Thrive in the Post Cookie Era

Learn the benefits of a leaner and more efficient advertising landscape and prepare for what the future holds post the deprecation of third party cookies.
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US Holiday Insights 2020
  • Data Insights
US Holiday Insights 2020

While the 2020 holiday season will be like no other, retail buying behavior during the pandemic is showing that consumers are still purchasing.
US Holiday Charity Insights 2020
  • Data Insights
US Holiday Charity Insights 2020

While the 2020 holiday season will be like no other, waves of charitable giving during the pandemic are showing that people want to give back. It’s now more important than ever for
non-profits to understand and quickly adapt to evolving shifts in online consumer behavior.
US Financial Services Insights
  • Data Insights
US Financial Services Insights

The COVID-19 pandemic has significantly changed how consumers feel about their financial security. With rising unemployment and decreasing consumer confidence, individuals and businesses are looking more to their financial institutions for support. At the same time, some see the current market as an opportunity to jump into investing.
Canadian Holiday Insights 2020
  • Data Insights
Canadian Holiday Insights 2020

Canadians have increased their online shopping behaviour particularly for home furnishing, clothing and sporting/hobby goods all of which are popular holiday shopping categories, and we expect this to persist into the holiday shopping season.
Covid & The Consumer: 125 Days of Real-Time U.S Behavior Changes
  • Webinars
Covid & The Consumer: 125 Days of Real-Time U.S Behavior Changes

How has COVID changed consumer behavior and purchasing habits? Explore the first 125 days of the pandemic and dive into the consumer mindset.

Retail Industry Insights
  • Data Insights
Retail Industry Insights

While US retail sales have been impacted overall, we are seeing a surge in online activity.
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Advertising in 2021 and Beyond
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