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The COVID-19 pandemic has significantly changed how consumers feel about their financial security. With rising unemployment and decreasing consumer confidence, individuals and businesses are looking more to their financial institutions for support. At the same time, some see the current market as an opportunity to jump into investing.
Canadians have increased their online shopping behaviour particularly for home furnishing, clothing and sporting/hobby goods all of which are popular holiday shopping categories, and we expect this to persist into the holiday shopping season.
How has COVID changed consumer behavior and purchasing habits? Explore the first 125 days of the pandemic and dive into the consumer mindset.
Consumers had hesitations about bringing outside food into their homes, a shift in mindset occurred within days & volume has steadily increased since.