In recent years, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget.
Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness.
Quantcast ran experiments on more than five billion impressions across 10,000 publishers and every major real-time bidding (RTB) exchange.
Read our findings and learn more about:
- The current state of ad viewability standards
- Four steps you can take right now to incorporate viewability into your campaigns