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The Real World of Real-Time Advertising

Learn how the media buying ecosystem works and who's involved.

Today’s advertising landscape is full of opportunities, companies and acronyms. With ongoing developments in technology, new solutions and companies are constantly evolving to help marketers improve their display advertising.

This guide will help you wrap your heads around the online advertising ecosystem and understand the technology that holds it all together.

Learn more about:

  • The evolution of online advertising
  • How Real-Time Bidding (RTB) really works
  • Ad networks, ad exchanges, and other RTB partners
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