With the growing focus on audience targeting and validation, marketers recognize that audience targeting accuracy is a key driver of campaign efficacy. If your ad isn’t seen by the intended audience, it diminishes campaign performance and wastes ad spend. To find out how well leading targeting solutions are delivering on their promise of accurate audience targeting, we commissioned two studies to test the demographic targeting accuracy of leading data vendors. The results? Considerable variability in data vendor performance.
Read this white paper to:
- Learn about Quantcast’s recent demographic test results and the vast differences in performance among leading data vendors
- Learn how targeting accuracy can impact your campaigns
- Learn how to confirm your data vendors are providing audience targeting accuracy at scale