The Real-time Advertising (RTA) Academy is an educational program for industry professionals to understand the language, tools and processes of the online advertising ecosystem.
Despite the rapid growth of programmatic, real-time advertising remains a mystery to many in media and marketing. In our last decade working with publishers, advertisers and agencies, we've come to realize how important always-on education is to understand the technology and platforms required to not only do our jobs well, but also develop career skills to take us to the next level.
Get Involved and freshen up on your online advertising skills!
The self-paced curriculum introduces the fundamentals of digital advertising in video modules and incorporates quizzes to test your knowledge.
The RTA Academy roadshow is the live training workshop of the RTA fundamentals course led by a programmatic expert.
The course is also available with specially developed content for 4A's members. Are you a member? Sign up for a 4A's Programmatic Workshop near you.
With a growing number of clients attention moving to Real-time advertising, it was important for me to ensure that Starcom’s planning team were as informed as possible about what is happening in the marketplace. Working with Quantcast on a tailored Academy solution meant we had different training for people based on their knowledge and were able to roll this out for the entire planning team who came back with insights into issues such as fraud, viewability and trading practices in the RTB space.Sabino Petruccelli, Head of Performance Marketing, Starcom MediaVest Group
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Get in touch with Quantcast about the RTA Academy and more!