Retail goods are some of the easiest to research, shop for, and buy online. Retailers have turned to the Internet to connect with consumers, and the IAB reports that UK retailers alone spent more than £2 billion on digital advertising.
This report is designed for retailers who want to make the most of their digital display ad spend. It explores how consumers interact with retailers online and how retailers can leverage data and technology to better connect with consumers.
- Guidance on which online advertising tactics to use at each stage of the sales funnel
- Concise advice on the best metrics to measure your marketing tactics with
- Insight into dynamic creative optimisation and how messaging changes along the consumers journey to purchase