Every marketer looks for ways to optimize their marketing tactics, and reaching new audiences is top of mind for those that are looking to grow their business. Prospecting methods have evolved over time but with the availability of data and technology today, marketers have more power than ever to find their ideal customers online. Retargeting is effective, but feeding the top of the funnel with new potential customers is just as critical for continued success.
Heather will discuss the importance of prospecting for full funnel marketing and how to achieve the best results with programmatic buying. Michael will also share how the organization uses real-time bidding (RTB) to find new audiences.
In this 40 minute webinar, we’ll cover how:
— Prospecting has evolved and why it is critical to your sales funnel
— Programmatic buying works and why it’s an effective prospecting tool
— KQED drives net new donors using RTB-powered display Advertising