For many content publishers, mobile has presented more questions than answers. What is the right mobile strategy, and what role should apps play? While both the App Store and Google Play boast over 1 million apps each, most people use just a few on a daily basis.

Meanwhile, the mobile web has continued to grow, becoming a critical gateway for content largely due to the success of social apps such as Facebook and Twitter. For some publishers, these social apps are the single most significant driver of referrals to their mobile content.

This report is divided into three parts:

Part I: The continuing growth of mobile devices, apps, and the mobile web
Part II: Content discovery on desktop and mobile
Part III: Implications for publishers

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