Webinar Demystifying GDPR Transparency & Consent with Quantcast Choice Watch to better understand GDPR transparency and consent regulations and learn more about the IAB Europe industry-wide standard.
White Paper Build Trust with Data-Driven Insights Audience planning is replacing media planning. As the digital ecosystem has matured, so have marketers’ expectations. Gone are the days of promising a precise, custom-curated target audience and then delivering a generic impression report post-campaign.
White Paper The Musts, Math and Misconceptions of Mobile Advertising in 2017 With time spent on mobile devices on the rise, Quantcast reveals how marketers can capitalize on the trend.
White Paper Display Ad Clickers Are Not Your Customers We’ve found that consumers most likely to click on display ads are often vastly different from an advertiser’s best-performing customers. Find out why.
White Paper The Next Frontier in Ad Quality: Targeting Accuracy Learn about audience targeting performance among top data vendors.
White Paper Big Data for Brand Advertising Learn how big data can help you reach and engage with your most relevant and valuable audiences to create impactful brand campaigns.
White Paper Halloween Audience Insights Take a closer look at who is most excited about Halloween, what they are interested in buying (or wearing), and the treats they are shopping for.
White Paper We Need to Rethink Retargeting in Marketing. Here's Why. Blind retargeting isn’t only unproductive but counterproductive. Download our guide to balancing retargeting with prospecting.
White Paper Mobile and Social are the New Drivers for Content Discovery For many content publishers, mobile has presented more questions than answers. What is the right mobile strategy, and what role should apps play?
White Paper Understanding Digital Audience Measurement This short paper reviews current digital audience measurement methods and how they meet the demands of the modern media environment.
White Paper The Display Advertising Playbook Over the past few years, we’ve seen advertisers increase their display ad spend to reach more customers online. Read this guide to unlocking the value of display.
White Paper Real-Time Advertising Best Practices for Travel Advertisers This best practices guide discusses the unique challenges facing travel advertisers looking to drive sales through online advertising.
White Paper The Road to Viewability In recent years, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this paper covers four steps advertisers can take to incorporate viewability into their campaigns.
White Paper Real-Time Retailing Best Practices This report explores how consumers interact with retailers online and how retailers can leverage data and technology to better connect with consumers.
