Guide Gaming Industry Insights – Sales and player activity smash records Quarantine is challenging the preconceptions around typical Gaming audiences
Guide Retail Industry Insights – Retail sites are seeing sizeable shifts in audience affluence While US retail sales have been impacted overall, we are seeing a surge in online activity
Guide Grocery Industry Insights – How COVID-19 is Changing Grocery Retail Now that work-from-home & remote learning have become the norm, US consumers are cooking more meals at home
Guide Gaming Industry Insights – Sales and player activity smash records Quarantine is challenging the preconceptions around typical Gaming audiences
Guide Tech Industry Insights – The Changing Landscape of Tech Audiences Technology is among the many sectors in the US seeing buying behaviors evolve due to COVID-19
Guide Auto Industry Insights – How the online automotive buying audience is shifting Across the US, we see an uptick in traffic to dealer sites as car buying moves online
Guide Dining Industry Insights – Covid-19 impact on the restaurant and dining industry Consumers had hesitations about bringing outside food into their homes, a shift in mindset occurred within days & volume has steadily increased since.
Webinar Demystifying GDPR Transparency & Consent with Quantcast Choice Watch to better understand GDPR transparency and consent regulations and learn more about the IAB Europe industry-wide standard.
White Paper Build Trust with Data-Driven Insights Audience planning is replacing media planning. As the digital ecosystem has matured, so have marketers’ expectations. Gone are the days of promising a precise, custom-curated target audience and then delivering a generic impression report post-campaign.
White Paper The Musts, Math and Misconceptions of Mobile Advertising in 2017 With time spent on mobile devices on the rise, Quantcast reveals how marketers can capitalize on the trend.
Webinar Brand Advertising: Your Bottom Line Superpower We teamed up with MarketingProfs to share how brand marketers can stop fighting it out at the bottom of the funnel and increase conversion rates.
Guide A Guide To Prospecting With Programmatic Advertising Understand how to use programmatic advertising to find new prospects.
Guide The Guide to Winning Ad Sales RFPs This handbook guides you through the process of crafting RFPs for any agency partner. You’ll also learn about the tools that save you time — because the speed of your reply can make or break a pending deal.
Guide The Real World of Real-Time Advertising This guide provides an overview of how the media buying ecosystem works and will give readers an understanding of programmatic buying and the infrastructure the supports it.
White Paper Display Ad Clickers Are Not Your Customers We’ve found that consumers most likely to click on display ads are often vastly different from an advertiser’s best-performing customers. Find out why.
Webinar Crash Course to Real-Time Advertising This 45-minute course covers will help you understand the real-time advertising ecosystem.
Guide Seven Questions Every Advertiser Should Ask About Ad Performance Evaluate your campaign performance with these simple questions every advertiser should ask.
Guide The Essential Guide to Display Attribution Models Learn the ins and outs of common strategies to help measure your campaigns.
White Paper The Next Frontier in Ad Quality: Targeting Accuracy Learn about audience targeting performance among top data vendors.
Guide How to Test Multiple Programmatic Partners Explore best practices on how to set up comparative tests to understand vendor performance and avoid the pitfalls of attribution gaming, which can compromise campaign results.
Guide Real-Time Advertising for Financial Marketers Read this guide to get tips on how to use your marketing budget efficiently to discover new prospects, build revenue, and gain a competitive edge.
White Paper Big Data for Brand Advertising Learn how big data can help you reach and engage with your most relevant and valuable audiences to create impactful brand campaigns.
White Paper Halloween Audience Insights Take a closer look at who is most excited about Halloween, what they are interested in buying (or wearing), and the treats they are shopping for.
Webinar Sound Like A Programmatic Pro, And Act Like One Too Watch “Sound Like a Programmatic Pro and Act Like One Too” to get a firmer foundation on the adtech ecosystem as it is now (things are changing fast). Plus, a few quick tips for better ad campaigns.
White Paper We Need to Rethink Retargeting in Marketing. Here's Why. Blind retargeting isn’t only unproductive but counterproductive. Download our guide to balancing retargeting with prospecting.
White Paper Mobile and Social are the New Drivers for Content Discovery For many content publishers, mobile has presented more questions than answers. What is the right mobile strategy, and what role should apps play?
White Paper Understanding Digital Audience Measurement This short paper reviews current digital audience measurement methods and how they meet the demands of the modern media environment.
Guide 5 Tips for a More Successful App Using Audience Insights In this guide, we discuss five steps for applying audience insights to acquire better users, retain them longer and maximize your monetization.
Webinar Get the Most Out of Your Audience Data View this webinar to walk through the Measure interface and learn about some of our most popular use cases.
Webinar Machine Learning for Marketers We simplify the science behind predictive modeling and take you along a journey of how artificial intelligence (AI) can be used in programmatic advertising.
White Paper The Display Advertising Playbook Over the past few years, we’ve seen advertisers increase their display ad spend to reach more customers online. Read this guide to unlocking the value of display.
White Paper Real-Time Advertising Best Practices for Travel Advertisers This best practices guide discusses the unique challenges facing travel advertisers looking to drive sales through online advertising.
Webinar Why it's Time to Rethink the Funnel Learn how to make the most of your display budget and attribute success to the right tactics, channels, and actions.
White Paper The Road to Viewability In recent years, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this paper covers four steps advertisers can take to incorporate viewability into their campaigns.
White Paper Real-Time Retailing Best Practices This report explores how consumers interact with retailers online and how retailers can leverage data and technology to better connect with consumers.
