The latest industry buzzword, viewability, has implications for every member of the online advertising ecosystem. What does it mean, how it should be measured and what’s in store for the future are questions that are top of mind for advertisers, publishers and media vendors alike.
In this webinar, Ryan Chan, Product Manager at Quantcast and Jonah Goodhart, CEO of Moat, seek to answer these questions, while presenting lessons learned from conducting tests on the current state of viewability standards.
The 45 minute webinar covers:
– Research findings based on testing and development
– Viewability benchmarks
– Industry-wide recommendations