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Reflecting back on 2020, we took a look at Quantcast’s first-party data to answer questions such as: Do consumers research cars during a pandemic? Who are the car shoppers now and how have they changed? What are the new areas of opportunity?
Spending more time at home than ever before, our furry friends are a source of happiness. Pet ownership is on the rise, increasing 4% in 2020 to nearly 71 million households. There is a unique opportunity for pet brands to drive consideration and brand loyalty with the next generation of customers.
US consumers are cooking more meals at home, driving up grocery demand. In fact, while other retail categories have seen sharp declines, the growth in food and beverage store sales from February to March 2020 was 26% higher than the same period last year.
Stay-at-home orders across the country have posed new challenges, as car sales usually take place in-person and many dealers have had to temporarily close.
While the 2020 holiday season will be like no other, retail buying behavior during the pandemic is showing that consumers are still purchasing.