Tactical Talk: Hook, Convert, Repeat
With Ben Brodie, Head of North American Platform Sales
In this session, Ben explores a critical issue in digital advertising: the growing disconnect between consumer behavior and ad spending. He'll show how advertising in "walled gardens" like Google and Meta is yielding diminishing returns, all while marketers face constant pressure to achieve more. He makes a compelling case: consumers spend the majority of their time on the open internet, yet advertising budgets disproportionately flow into these closed environments.
Featured Resources
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Guide
A guide to connected marketing across the open internet
Today’s consumers move seamlessly across various platforms and devices, and each interaction presents an opportunity to influence. This guide outlines how integrated strategies unlock measurable performance across the open internet.
Download the guide to understand shifts in consumer behavior, unified customer experiences, optimizing across key formats, plus read our case study outlining Capcom’s successful omnichannel strategy.
Blog
Think Like an Investor, Advertise Like a Pro: Diversify With Omnichannel
Consumer behaviors are already evolving towards omnichannel. Advertisers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign. The takeaway? Omnichannel isn't just the future—it's already the present. Read this blog post to explore the benefits of adopting omnichannel advertising and how a cohesive approach maximizes reach, engagement, and ROI.
Ready to Master Omnichannel Marketing?
