Advertise — White Paper

The Display Advertising Playbook

Unlocking the value of display advertising

Over the past few years, we’ve seen advertisers increase their display ad spend to reach more customers online.

In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. Whether you’re new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance.

Get the fundamentals to:

  • Understand the impact of real-time bidding (RTB)-powered display
  • Measure your campaigns beyond last click data
  • Understand the impact of attribution
  • Learn more about what drives your conversions
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