Understanding your customers’ path to purchase and how your online display campaigns are performing is critical to optimizing your investments but with the flood of available data it can be difficult to separate the signal from the noise. To fully understand how to measure your campaigns, it is important to clarify existing measurement shortcomings and then determine which metrics to focus on to drive ROI.
In this webinar, Jerome Crochat, Quantcast’s Senior Product Manager, and Michelle Ulizio, RKG’s Display Product Manager, explain:
The current challenges in understanding the effectiveness of online display advertising
How to apply a new approach to measurement to understand the metrics that matter when evaluating campaigns
How to better understand the value of reaching new prospects to drive ROI