Driving personal loan acquisition in Singapore’s financial services landscape is increasingly complex, as tightening credit policies continue to narrow the pool of eligible intent users. This, coupled with a saturated market, makes it difficult to scale performance purely through intent-led targeting. Meanwhile, rising competition from fintech disruptors and agile incumbents are reshaping consumer expectations, especially around speed, personalisation, and digital-first experiences. Building awareness and consideration to nurture demand in this constrained environment requires a full-funnel, data-led strategy—balancing brand trust, differentiated CVPs, and precision targeting to unlock growth.

To drive stronger results, Dentsu sought to expand beyond traditional search and social channels to reach more qualified audiences. They partnered with Quantcast to identify and engage high-intent consumers across the open internet. By focusing on identifying and engaging users with a strong propensity to convert into approved applications, Quantcast not only reduced the cost associated with each successful application, but also significantly improved the overall efficiency and effectiveness of SC’s overall digital marketing investments. 

Quantcast played a pivotal role in driving the success of the campaign, directly contributing to 26% of all approved personal loan applications and 13% of total leads generated. The platform’s ability to identify and engage high-intent audiences on the open internet resulted in a significant uplift in performance. Compared to other DSPs used in the campaign, Quantcast delivered an impressive 385% higher conversion rate, while also improving overall cost efficiency with a 3% reduction in Cost Per Approved Application (CPAA). These results underscore the Quantcast Advertising Platform’s effectiveness in delivering both scale and quality outcomes.