OpenSky, a secured credit card provider helping individuals build or rebuild credit, began working with Quantcast in late 2023. Their initial goal was straightforward: run evergreen display campaigns optimized for direct response, leveraging lookalike audiences built from converters to acquire new customers at an efficient cost-per-acquisition.

However, by the end of 2024, OpenSky’s vision evolved dramatically. They aimed to reposition themselves as a trusted brand while building a direct-to-consumer channel. Historically reliant on affiliates, OpenSky sought to increase brand awareness and own more of their customer acquisition journey, with 2025 declared the "year of brand-building and omnichannel storytelling." The challenge was clear: could programmatic advertising deliver both measurable performance and long-term brand equity in a highly regulated advertising environment?

In Q1 2025, OpenSky launched its first fully integrated omnichannel campaign, anchored by a unified, timely message: "Tax Season is Credit Comeback Season." The campaign was carefully timed around National Tax Day, ensuring contextual relevance.

Key elements of the omnichannel rollout:

• Programmatic reach across CTV, Display, Audio, Online Video, and Social, ensuring consistent messaging and frequency
• Creative that motivated audiences with a relatable, seasonal message around financial resets
• Influencer integration with @MillennialInDebt with webinars, Instagram Lives, and a 30-Day Credit Challenge to extend reach authentically into communities inaccessible through Meta and TikTok’s strict ad category restrictions

Quantcast's advanced lookalike targeting, built on real conversions, gave OpenSky access to targeting capabilities unavailable on traditional paid social platforms due to credit category restrictions on demographic or interest-based audience building.

OpenSky began with a baseline to ensure its shift to omnichannel was data-driven. In Q4 2024, they ran a display-only incrementality test through Quantcast to measure the actual performance of their evergreen direct response campaigns. Even without fresh creative or expanded tactics, the test delivered an 11.7% incrementality rate, exceeding the 10% benchmark—a critical confidence boost.

The Credit Comeback campaign delivered exceptional results for OpenSky:

• Exceeding goals by 142% for secured card acquisition
• 2x conversion rate increase with full omnichannel activation in Q1

The campaign's success is a testament to OpenSky's ambition to become America's most trusted credit-building partner, demonstrating that strategic, well-timed, measurable marketing can build trust and drive significant business outcomes.