Case Study
Mobile Tyre Shop Propels Reach and Revenue with Cookieless Advertising
"Partnering with Quantcast has been transformative for Mobile Tyre Shop. Their cookieless advertising solutions allowed us to break through the limitations of traditional digital campaigns and connect with new audiences we hadn’t been able to reach before. We saw significant improvements in both our brand visibility and revenue growth as a result of being able to tap into an increasing number of privacy-conscious internet users in Australia. Quantcast’s ability to deliver impactful results while maintaining cost-efficiency has helped us re-think our media strategies for the future."
Ben Campbell, Senior Account Director, Jaywing
lower CPA achieved when advertising in environments with third-party cookies
lower CPA when advertising in cookieless environments
Mobile Tyre Shop is an Australian-owned and operated online tyre replacement and repair service.
Industry
Automotive
Brand
Mobile Tyre Shop
Product
Quantcast Advertising Platform
Challenge
Mobile Tyre Shop, Australia’s leading mobile tyre service, wanted to solidify its position in market, reach more of their audiences and drive incremental revenue growth. Having already determined that they had maximised their customer acquisition efforts using paid search tactics, Mobile Tyre Shop was looking for more innovative ways to improve their brand awareness, cost-effectively acquire more net new customers, and expand their reach at scale.
Solution
With a longstanding always-on campaign already in place, Mobile Tyre Shop saw the opportunity to further increase their addressable audience by activating conversion-led advertising campaigns in cookieless environments. With the understanding that tapping into new audiences was crucial for Mobile Tyre Shop to meet its goals, Quantcast partnered with their appointed media agency, Jaywing, and introduced cookieless advertising to their media strategy in 2024.
Results
Quantcast’s unique first-party dataset and cookieless advertising solution outperformed a number of media partners being put to the test. With five different creatives and messaging being used at first, Quantcast also optimised the campaign in real time to intelligently drive more conversions while reducing ad spend waste.
The Quantcast campaign achieved 21% lower cost per acquisition (CPA) when run in environments with third-party cookies and 65% less CPA in cookieless environments. These remarkable results also helped Mobile Tyre Shop validate their investment into cookieless advertising and has enabled the brand to become more strategic in its media strategies moving forward.
The Partnership
