Case Study
Grace Bailey, Senior Digital Marketing Manager, Auto Trader
Listen-through rate
Industry
Automotive
Brand
Auto Trader
Product
Audio, Quantcast Advertising Platform
Auto Trader, the UK’s leading digital automotive marketplace, sought to expand awareness by reaching consumers across a wider range of devices and channels. Their objective was to extend the reach of their existing video campaign into fresh audio supply streams.
Quantcast executed a cross-device audio campaign across premium streaming environments. By tapping into a broad range of platforms—including Spotify, Spreaker, DAX and Audioboom—Quantcast delivered high-quality impressions to engaged audiences throughout their day. The campaign was optimized in real time using Quantcast’s live data and AI-driven insights, ensuring efficient delivery and consistent performance across all audio channels.
Auto Trader saw strong performance results that matched or exceeded those from direct audio campaigns, validating Quantcast Audio as an effective extension of their omnichannel strategy: