Case Study
Adina Hotels boosts bookings by 8x with full funnel omnichannel strategy
“Working with Quantcast, we were able to run multi-faceted campaigns with different creative solutions. Quantcast not only provides a rich source of first-party data but also the tools and tactics to leverage this real-time information to deliver exceptional results.”
Julia Fernández-Pola, Regional Marketing Manager - Europe, Adina Hotels
Lift in conversion rate (with CTV + performance campaign vs. performance alone)
Higher return on ad spend (than goal)
Adina Hotels, part of the Australian-based TFE Hotels group, offer spacious apartments for explorers to stretch out in the heart of neighbourhoods around Australia, New Zealand, and Europe.
Industry
Travel
Brand
Adina Hotels
Product
CTV, Quantcast Advertising Platform
Challenge
Adina Hotels wanted to build brand awareness with in-market German travellers, ultimately seeking to drive site visits and maximise conversions. Understanding that potential customers are at different stages on their path to purchase, they wanted to deploy different strategies to connect with them along the journey.
Solution
Quantcast took a comprehensive ‘brand to demand’ approach, activating an omnichannel campaign to reach consumers throughout the funnel. To drive high-impact awareness, Adina Hotels launched their first CTV campaign, showcasing their stylish apartment hotels with a rich 15” creative delivered to audiences similar to current converters. At the mid-funnel stage, to drive site visits, Quantcast created lookalike audiences based on current visitors to reach those in the consideration phase with display ads. Finally, Quantcast aimed to maximise conversions through a full-funnel performance campaign with display assets.
Results
Adina Hotels successfully engaged customers throughout the entire marketing journey and significantly exceeded the target across all KPIs with 2x better ROAS than goal and 66% lower CPSV. Quantcast’s full funnel impact report confirmed the strength of this omnichannel strategy, with the upper and mid funnel activity demonstrably reaching new audiences and broadening reach. Additionally, audiences exposed to both lower and upper funnel advertising increased Adina site visitation rates by 4x and increased their conversion rate by 8x! Based on these results, Adina Hotels intends to take a full-funnel approach to future campaigns from the outset.
