Escapology Achieves Up to 11X ROAS by Capturing Intent in Real Time

“With Quantcast, we weren’t reacting; we were predicting. Their targeting let us show up in the moment of intent, not after it was already gone."

Emma Fee, VP of Marketing, Escapology

587%

higher likelihood to convert when exposed to Quantcast ads

3.5X

higher ROAS for cookieless campaigns vs cookies

Escapology is a leading provider of immersive, private escape-room experiences where players solve puzzles and challenges within 60 minutes. Known for premium game design, high-quality production, and exceptional customer service.

Industry

Media & Entertainment

Brand

Escapology

Product

Quantcast Platform, cookieless

Challenge

Escapology needed to efficiently drive online bookings across multiple franchise locations by reaching experience-driven families, couples, and friend groups at the exact moment they were planning what to do, without wasting spend on delayed signals or relying on outdated targeting methods.

We wanted to have very localized campaigns that generated both awareness and actual conversions in each of our markets.

Solution

Quantcast activated Full Performance Display and Online Video (OLV) campaigns, using real-time AI, interest-based targeting, and contextual signals tied to local attractions and entertainment intent.

Next steps: We’re looking to expand this from a dozen test locations to much of our Escapology network, giving our franchisees access to cutting edge marketing tools and platforms through our managed marketing program.

Key strategic elements included:

Full Performance automation to continuously optimize bids, creative, and audiences in real time.
Interest-based audience targeting built from first-party behavioral signals around experiences, entertainment, travel, and group activities.
Cookieless activation across high-priority test markets (in both tourist and locals markets).
Contextual intelligence layered onto moments of local decision-making intent.
CBO (campaign budget optimization) was activated in several markets to align spend dynamically based on performance.
Display + OLV mix to balance intent capture and demand acceleration.

Results

Campaigns exceeded Escapology’s ROAS target, with top-performing markets dramatically outperforming expectations. Cookieless emerged as a breakthrough driver — delivering significantly higher performance vs. cookie-based campaigns — and unlocking measurable organic growth without added brand spend. Escapology now treats real-time, cookieless performance activation as a competitive advantage, not a concession, and is expanding this strategy across additional markets.

Combined ROAS of 314%, exceeding the initial target
Top-performing campaigns delivering 512% ROAS
587% higher likelihood to convert when exposed to Quantcast ads
11% increase in organic conversions since launch
Cookieless campaigns achieving 3.5X higher ROAS vs cookies
Cookieless ROAS over 1128% (319% for cookied ad sets)

"The booking momentum we saw confirmed that this strategy works. It’s now a core part of how we drive awareness.”