I’ve had the privilege of working with some of the most innovative independent agencies out there, and one thing is clear—they don’t just want better tools for media buying; they need them to compete and win.

At independent agencies, you're wearing multiple hats—planner, buyer, strategist, analyst—all while making sure your clients get the best possible results. The last thing you need is to be bogged down manually adjusting bids and audience segments when AI can do it for you, faster and more effectively. That’s why custom algorithms built specifically for each advertiser’s goals are the future of media buying.

Smarter Buying, Without the Heavy Lifting

A lot of agencies I talk to are done with the endless cycle of manually tweaking campaigns to hit performance goals. You need results, not another dashboard filled with levers to pull. That’s where Quantcast comes in.

For every campaign, our AI builds a custom algorithm that’s tailored to your specific outcome—whether that’s driving conversions, maximizing reach, or improving efficiency. From the moment your campaign launches, the algorithm learns, adapts, and autonomously optimizes to hit your targets, without you needing to micromanage every adjustment.

Today’s AI-powered media buying allows for creativity, flexibility, cost efficiency, and bold innovation without limits. When done right, programmatic advertising is a game changer. It can double audience exposure outside of social media and search platforms. Incremental reach translates into more sustainable ROAS.

For a long time, programmatic advertising was over-complicated, reserved for only the world’s largest advertisers who could afford specialist teams to pull levers on platforms 24/7. The adoption of AI changed everything—analyzing trillions of bid factors every second to deliver the perfect ad impression while also making the entire process more efficient. This has effectively opened up a whole new channel for independent agencies and advertisers.

This is how the newly launched independent agency MCS Digital used Quantcast to launch their first campaign with one of their travel clients. Instead of spending time manually optimizing bids and audiences, they let our AI do the work. It built a custom model that identified people looking to book their travel itineraries, leading to a 60% increase in audience engagement and a 23% lower CPM, meaning more cost-effective performance. Less time spent tweaking, more time spent delivering great results.

Why This Matters for Independent Agencies

I like to visualize Quantcast AI and custom algorithms as the incredibly smart media assistant and trader that you have on your team. Trust it to deliver your outcome in the most efficient and cost-effective way, so you can focus on growing your customers. As an independent agency, that also means more time to work on your pitches and winning new clients.

Independent agencies don’t always have the luxury of massive in-house tech teams or have access to advanced tools, but that doesn’t mean they should settle for generic, one-size-fits-all solutions. AI changes this: you can now have a tailored solution that streamlines processes and helps you deliver results for your customers.

If you’re ready to see what true AI-powered media buying looks like, let’s chat. Because at Quantcast, your success is our success—and we’re here to help independent agencies win. 🚀