As the digital world grows more complex, marketers are increasingly overwhelmed by the tools and platforms needed to run effective campaigns. Managing multiple solutions for targeting, bidding, creative optimization, measurement, and reporting fragments workflows and hinders decision-making.

In a 2025 Forrester survey, 66% of marketers reported using 16 or more marketing solutions, and 70% said identifying audiences across touchpoints has become harder than ever. These fragmented stacks slow down planning, activation, and measurement, leading many to underperform. 

These disconnected systems require constant manual effort to synchronize data, resulting in delays, inefficiencies, and missed opportunities. Teams often spend more time troubleshooting tools than optimizing media performance. As marketing channels multiply, this fragmentation becomes a significant barrier to agility and growth, leading many advertisers to fall short of their goals despite high investments.

Quantcast addresses this head-on by combining data, automation, and AI into one unified platform. Our omnichannel Demand Side Platform (DSP), powered by artificial intelligence, creates a real-time, accurate view of audience behavior. It processes live signals to optimize bids, channels, and creative across display, CTV, audio, native, video, and digital out-of-home (DOOH), all from a single dashboard.

Why Quantcast Stands Apart

In today’s crowded and complex adtech landscape, many marketers feel stuck. Faced with rising pressure to deliver results, endless vendor options, and rapidly shifting consumer behaviors, it's easy to default to the same known platforms. But that often leads to underperformance and missed opportunities. Quantcast is built to break that cycle.

Here’s what sets our platform apart:

1. Real-Time, First-Party Audience Data

Quantcast is built on privacy-first, real-time audience data. We measure user behavior directly across 100 million-plus digital destinations. This proprietary, consented data ensures accuracy, freshness, and performance, unlike traditional DSPs that rely on outdated or aggregated third-party data.

2. Advanced AI Built for Advertising

Our platform doesn’t just automate, it learns. Quantcast’s AI interprets live behavioral signals, identifies intent, and adjusts in real time based on performance. This means smarter decisions across every stage of the campaign.

3. Custom Machine Learning Models

Every advertiser benefits from a machine learning model trained on their specific KPIs and goals. Whether you're optimizing for awareness, conversions, or incremental lift, Quantcast builds a unique model to drive better outcomes. No off-the-shelf algorithms, ever.

4. Omnichannel Activation from a Single Platform

Plan once, activate everywhere. Quantcast powers seamless activation across all major digital channels—display, video, connected TV (CTV), audio, native, and digital out-of-home (DOOH)—without needing to manage multiple platforms or vendors.

5. Unified Full-Funnel Measurement

Track everything in one place. Our unified reporting connects upper-funnel brand metrics with mid- and lower-funnel results like site visits and conversions. No more stitched-together, channel-specific reporting.

6. Access to Hard-to-Reach Audiences

Quantcast helps you find and engage valuable, often missed audiences such as:

• Streaming-only households
• Niche B2B segments
• Multi-device and cross-screen users
• Consumers in cookieless environments

We adapt targeting strategies based on signal strength and behavior context to maintain accuracy across environments.

7. Future-Ready for a Cookieless World

Quantcast delivers strong performance in both cookie-based and cookieless environments. Using first-party signals, contextual insights, and AI, we help brands maintain reach, scale, and performance—even as third-party cookies disappear.

8. Independent, Bias-Free Bidding

Quantcast is not owned by any supply-side entity, so we always act in your best interest. Unlike some DSPs prioritizing owned inventory, every bid is placed based on performance, not internal preferences or exchange deals.

Omnichannel Advertising Made Simple

Running campaigns across multiple channels doesn’t have to mean juggling disconnected tools. With Quantcast, you plan once and activate everywhere—across display, connected TV (CTV), audio, native, video, and digital out-of-home (DOOH)—from a single, intuitive dashboard.

Our platform is engineered to unify the entire advertising workflow: audience discovery, creative activation, real-time bidding, performance optimization, and measurement all happen in one place. There’s no need to stitch together reports from different vendors or manually coordinate cross-channel execution. You get full-funnel visibility and immediate feedback to adjust campaigns on the fly and maximize outcomes.

Whether you're building awareness with premium video, driving engagement through display and audio, or pushing last-click conversions on native, Quantcast makes omnichannel advertising feel cohesive and efficient, not complicated. This allows marketers to focus on creative strategy and audience growth, not operational heavy-lifting. 

Real Results: Capcom’s Omnichannel Success

Capcom faced a tough challenge: launch Dragon’s Dogma 2 in a crowded RPG market and drive hype and conversions. They turned to Powerphyl Media Solutions and Quantcast to craft a strategic, omnichannel campaign.

How it worked:

• Defined three custom audiences: existing fans, hardcore gamers, and fantasy entertainment seekers
• Launched CTV ads for awareness, followed by retargeting via OLV and display
• Ran cookie and cookieless campaigns, optimizing live using Brand Lift Live by Quantcast™ 

The results:

• 200% lift in site traffic
• 142% increase in conversion rate
• 133% lift in purchase consideration (vs. 9% benchmark)
• 97% more efficient cost per incremental visit
• 318% lift from display campaigns 

This campaign shows how a unified platform delivers significant impact across brand and performance metrics. By measuring and iterating in real time, Capcom beat campaign benchmarks with ease.

Power of Cookieless Activation

Quantcast has powered over 8,000 cookieless campaigns using AI, behavioral signals, its dataset, and first-party data. This lets advertisers stay ahead even as cookies fade.

Cookieless features include:

• Contextual targeting
• Cohort modeling
• Live first-party data integration
• Real-time reporting and optimization 

You can forecast your cookieless reach and performance, and even compare results side-by-side with cookie-based strategies—all in one platform.

How Quantcast Fits Into Your Adtech Stack

Many brands struggle with fragmented tools, but Quantcast integrates smoothly into your existing adtech stack. Instead of juggling multiple DSPs, you can manage display, video, CTV, audio, native, and DOOH, all from one platform. 

You can plug in your first-party data directly through Quantcast Measure, enriching both targeting and insights. Privacy-centric, cookieless targeting is built in, requiring no complicated integrations. All your analytics are centralized in one place, giving you transparent, easy-to-read dashboards across every channel. 

Plus, with independent, unbiased bidding, Quantcast ensures every auction is optimized to grow your business, not someone else’s.

Gain Efficiency, Agility, and Insight

In today’s adtech landscape, connection matters. Running separate systems for each channel means sacrificing visibility and efficiency. Quantcast simplifies your stack into a unified platform built for the modern marketer.

You’ll get:

• One tool for audience planning, activation, and measurement
• Live insights guiding real-time optimizations
• Built-in cookieless targeting for future readiness
• Custom AI helping you reach audiences more effectively
• Transparent, unified reporting across channels

By choosing a partner that thinks like you do, that adapts rapidly, and places campaign outcomes first, you gain more time to focus on strategy and performance.