That's why we're so thrilled about the growing partnership between Quantcast, IAB UK and the IAB Tech Lab. The IAB UK and IAB Tech Lab provide a forum for industry leaders to unite and drive positive change, ensuring a better experience for everyone—publishers, advertisers, and consumers alike. By working together, we can tackle the biggest challenges facing our industry and create a future that is more transparent, efficient, and privacy-centric.

As a proud member of the IAB Tech Lab's board, Quantcast directly contributes to the technical standards that shape the future of digital advertising. This position allows us to bring our expertise and innovative spirit to the table, building frameworks and technologies that power the next generation of adtech. Historically the IAB has supported transparency with ads.txt, app-ads.txt, and is now working on other initiatives such as IAB Tech Lab Video Signals and Ad Creative ID Framework, to continue pushing the industry forward.

By aligning with key players like IAB UK and the IAB Tech Lab, we are dedicated to helping the industry evolve in a way that is not only effective but also responsible. As TAG verified for Fraud and Brand Safety, as well as certified for IAB UK Gold Standard, Quantcast continues our commitment to adopting community-vetted standards and promoting accountability. This is more than just a partnership; it’s a shared vision for a future where digital advertising is both powerful and principled.