In the increasingly complex world of digital marketing, advertisers face growing barriers to finding their perfect matches. They’re looking for those ready to engage, commit, and ultimately purchase. But many audiences are now incredibly fragmented, spread across countless platforms and devices, online and offline. This makes reaching the right people harder than ever before.

That's where Artificial Intelligence (AI) advertising steps in. An AI-powered platform can connect your brand with the consumers who are most likely to convert and choose the best message to serve them, all from one place. This is a game-changer for digital advertising today.

What to look for in AI advertising tools

Not all AI-driven DSPs are created equal. You want:

• Real-time, consented first-party data
• Custom AI models tailored to your goals
• Omnichannel reach in one platform
• Unified performance analytics
• Bias-free, independent bidding
• Seamless integration with existing martech investments

When considering AI advertising tools, Quantcast stands out as the industry leader in AI programmatic advertising. Our AI-enhanced Demand Side Platform (DSP) integrates directly into your existing ad tech stack and powers true omnichannel strategies across display, video, connected TV (CTV), audio, native, and digital out-of-home (DOOH).

Quantcast’s Audience Graph is at the heart of this system. It acts as a living data feed, processing billions of real-time signals. Machine learning agents work continuously, operating in a cycle of:

• Ingesting data
• Analyzing patterns
• Predicting optimal actions
• Serving ads
• Learning from outcomes

This gives your campaigns constant intelligence and the ability to adapt instantly.

It uses an advanced machine learning (ML) algorithm to collect data from 100 million web destinations. Then it uses that data to make billions of decisions every second to serve the right ad to the target audience. The data we glean on consumer behaviors means we know precisely how to reach and impress your customers.

Beyond a first date: the AI advantage in ad targeting

Many AI advertising companies promise advanced audience targeting, but Quantcast delivers intelligence that goes far beyond just basic profiles. Our proprietary AI acts like a highly skilled matchmaker. It digs deep to deeply understand an audience: their values, needs, and motivations.

But AI-powered advertising isn't just about who your customers are; it's about understanding what they do and how they behave. Our AI collects all sorts of digital cues to compile the perfect audience for your ads. This includes key signals like browsing habits, time spent on content, device type, and purchase history. It can figure out what users intend to do, even before they search for it, by analyzing their digital footsteps.

Quantcast's AI analyzes vast amounts of data in real-time — up to 20 to 40 petabytes every day — to determine consumer intent. This massive first-party dataset, combined with our sophisticated ML engine, builds custom predictive models for every ad campaign.

These AI models are constantly learning and getting smarter with every interaction. Every single second, it analyzes thousands of different factors to pinpoint the absolute best potential customers for your brand. These factors can vary from the device someone is using and the time of day they're online, to their past purchases, content consumed, sites visited, and other online behaviors. This allows for incredibly precise targeting that traditional methods can't match.

Programmatic AI: the art of the perfect pairing

Once the AI finds these ideal matches, it pairs them with the best ad available, ensuring they receive the right message at the perfect time. This fine-tuning constantly seeks the best opportunities to achieve your campaign's goals. Whether you're aiming for more conversions, broader reach, or improved brand lift, our AI is working tirelessly to make that happen. This intelligent automation ensures that your budget is always working towards maximum impact. Guesswork and manual optimization are minimized in parallel, freeing up your time to focus on broader strategic goals.

All this means your AI-powered marketing campaigns aren't just making a casual acquaintance but building deep, meaningful connections. One geared towards conversion. This hyper-personalization maximizes your marketing efforts, boosting performance and return on ad spend (ROAS) by reaching a truly engaged audience. So every ad impression counts.

The ultimate matchmaker for conversions

Our proprietary ML algorithm doesn't just connect advertisers to digital ad spaces; it goes a step further to find those who are most likely to convert. Whether that's making a purchase, signing up for a newsletter, or requesting a demo. This focuses your AI ad campaign on the best prospects, making every dollar work harder, which translates directly into higher returns and a more efficient media spend.

The proof is in the performance

When Forrester Consulting studied the real-world impact of this technology, the results validated what our clients were experiencing daily. Compared to traditional demand-side platforms, organizations using Quantcast's agentic approach saw a 44% increase in conversions across display and video campaigns, while cutting their operational time in half.

One interviewed customer captured the transformation perfectly: "What Quantcast brings to the table that we don't really get elsewhere is the scale of the data and the intelligence of [its] model. It shows with the efficiency that we get through Quantcast that we just don't get elsewhere."

This wasn't about incremental improvement. Forrester designated Quantcast as a "next-generation DSP 2.0" because our approach fundamentally reimagines what programmatic advertising can achieve.

AI advertising that scales with your brand

Quantcast is designed for brands at any stage, whether you’re scaling fast or experimenting with new channels. With programmatic AI at your side:

• Scale with ease: Run unified campaigns across all major digital channels.
• Save time and effort: Automate optimization and apply AI insights—no manual bidding needed.
• Reach elusive audiences: Use first-party data and behavioral signals to find valuable customers.
• Drive outcomes that matter: Boost conversions and ROI with more innovative ad strategies.

Today’s marketers need tools that do more than buy ads. You need platforms that think ahead, adapt instantly, and work at scale in a fragmented ecosystem. Quantcast offers exactly that.

Ready to see how intelligent targeting can transform your campaigns? Enhance your digital marketing strategy and get better results by launching your next campaign with Quantcast. This is your first step to building a strong, lasting connection with your most compatible audience.