👻 Ghosted? You’re not alone.

Today’s customers—especially Gen Z—don’t move through a traditional funnel. They skip steps, jump between platforms, binge content at midnight, and vanish before conversion. Sound familiar?

So, what’s a modern-day marketer to do when it feels like your audience is everywhere and nowhere?

🎯 5 Quickfire Strategies to Win Them Back

1. Be Everywhere They Are

It’s not just display anymore. Think connected TV (CTV), mobile, audio, online video (OLV), and yes—even that weird side of TikTok. Omnichannel isn’t optional.

2. Intent Over Identity

With cookies crumbling, focus on real-time intent signals. Find out what they’re interested in, not just who they are. Let's not make this too personal! 

3. Ditch the Funnel, Build a Loop

Modern buying journeys are nonlinear. Engage through retargeting, content experiences, and smart sequencing to stay in the mix. To sequential target or not to sequential target?

4. Automate Smarter, Not Louder

AI-powered platforms help you scale across formats without shouting into the void. Precision > volume.

5. Trust is the New Targeting

Create value-driven creative that actually helps, entertains, or educates. It builds trust, which builds results.

🧠 Find your customers:

Your next customer might be watching a video tutorial on mute while doomscrolling social media and checking prices on a competitor’s site.

Your job? Be present, relevant, and ready.

✨ Want more playbook ideas for winning the ghost game?

Let’s talk. Book a strategy session with our team. We’ve got tools that help agencies like yours be everywhere that matters—without blowing the budget. Speak to an expert.