Automotive Insights Reflecting back on 2020, we took a look at Quantcast’s first-party data to answer questions such as: Do consumers research cars during a pandemic? Who are the car shoppers now and how have they changed? What are the new areas of opportunity?
Data Insight Auto Industry Insights – How the online automotive buying audience is shifting Stay-at-home orders across the country have posed new challenges, as car sales usually take place in-person and many dealers have had to temporarily close.
Canada Agency & Brands Tool Kit Quantcast set out to understand the rapidly changing nature of consumer digital media consumption, coinciding with the coronavirus outbreak.