The challenge for marketers over the past hundred years hasn’t changed: to find new customers to fill the funnel through various advertising channels. It’s now much easier to do that in today’s real-time advertising ecosystem, as marketers are armed with new technology and innovation to help automate this process. The introduction of the ad exchange and programmatic buying – the automation of buying and selling online ads – has revolutionized the way marketers scale. Read this guide to understand how to use programmatic advertising to find new prospects.
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