Introduction
Many industries have been impacted by Covid-19. However, Charities who rely on the generosity of others, are in crisis. 166,000 charities* in the UK are now facing a £10bn shortfall in 2020**
Thankfully, online donations throughout lockdown grew to levels usually only seen at Christmas, proving Charities with a much-needed lifeline.
- Charity Industry Trends
- Quantcast Donation Data
- The Christmas Opportunity
2020 the year Charities couldn’t cash in
Cash still remains the most popular way to donate, although donations via a website or app increased from 13% in March to 24% in April.
UK charities are facing a £10bn shortfall in the last 6 months of 2020** driven by an increased demand for their services and a loss in fundraising income.
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