On-demand Webinar 5 Tips to Responsibly Address Brand Safety
Now more than ever, it is hard to sift through news content without questioning its suitability for advertising. Especially when it comes to news sources, there’s a constant stream of content that some brands may prefer not to associate themselves with. Whether it’s a global hardship, localized tragedy, or a controversial Supreme Court decision, the latest headlines can have implications in programmatic advertising because the world wide web is “always on”.
When it comes to brand safety, the most important thing is to treat each event uniquely because there isn’t a “one-size-fits-all” for every client or every issue that comes up. Join us on Thursday, August 25 at 10 am PDT / 1 pm EDT, for this 30-minute deep dive into our 5 tips to protect your brand’s integrity.