On-Demand Webinar The Real Talk on Cookies and Identity | On‑Demand Webinar

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The Real Talk on Cookies and Identity

The world of digital advertising is changing, leaving many marketers and publishers uncertain on how to proceed in a world without 3rd party cookies.

Quantcast will be joined by industry expert, Shiv Gupta, Founder of U of Digital, for an interactive and raw look into the changes underway to the advertising ecosystem while exploring ideas and solutions for 2021 and beyond.

What you’ll learn:
Google’s announcement on third party cookie deprecation and how that will affect our industry.
Solutions designed to help advertising thrive without third-party cookies, all while protecting consumers’ digital privacy.
How do you make sense of the complex ever-evolving open internet?

Speakers

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Speaker Dr. Peter Day Chief Technology Officer | Quantcast
As Chief Technology Officer at Quantcast, Dr. Peter Day is responsible for creating a new and innovative intelligent audience platform that uses machine learning and live real-time data to achieve results. Prior to joining Quantcast, he spent 12 years working in the financial markets. Peter has a Ph.D. in machine learning.
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Speaker Shiv Gupta Founder | U of Digital
Shiv began his career as a business analyst at Advertising.com, where he got hands-on experience with nascent programmatic advertising models and technology. He spent ~10 years at AOL, primarily as a sales leader on both the ad platforms and media side of the business. After moving on from AOL, Shiv served as VP of Sales at Criteo. In 2018, Shiv founded U of Digital, a digital marketing education company focused on improving the industry by offering credible, digestible, and applicable ad tech & mar-tech education. In addition to working with U of Digital customers (like Google, Comcast, Quantcast, H&R Block, the IAB, and more), Shiv is a guest lecturer at several universities / MBA programs (Johns Hopkins, UC Davis, Fordham University, SF State). He is also an adjunct professor at the Leavey School of Business at Santa Clara University, teaching a course on Programmatic Advertising.

Host

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Host Tami Orsogna Director of Northeast Partnerships | Quantcast
Tami has been with Quantcast for over six years and today is leading the Northeast sales partnerships. She has worked in the digital landscape since 2006, starting in media planning at Career Education Corporation, then managed sales several ad technology companies, including Monster.com, Luminate, and Glam Media, before Quantcast. She graduated from the University of Wisconsin – Madison with a B.S. in Consumer Science and Education and currently lives in Natick, MA.

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