The
Quantcast
Monthly Special NOVA Edition

Hit Replay

VIRTUAL NOVA:
Advertising in 2021 and Beyond

Quantcast’s first-ever Virtual NOVA was a tremendous success. If you missed the live event, you can view it here now. Learn from experts at Bustle Digital Group, Carat, Christie’s, Dentsu Media, Equifax Global Consumer Solutions, Forbes, IMVU, Microsoft, TD Bank, and U of Digital.
Watch Now

Making Sense of the Open Internet:
Practical Machine Learning for Marketers

Peter will explore how machine learning technology—when combined with human ingenuity and creativity—can unlock new possibilities and great results for marketers.

  • Turn vast amounts of data into real-time insights about consumer interests and intent
  • Use machine learning to reach people based on forward-looking intent
  • Uniquely evaluate, price, and bid on every impression while optimizing reach and performance
  • Make sense of the complex ever-evolving open internet
Watch Now

Blogs

The Open Internet Is a Force for Good

The open internet is the most powerful mechanism for free expression our world has ever seen. Read Quantcast CEO Konrad Feldman’s assessment on the latest move by Google and solutions moving forward.
READ NOW

Introducing the Quantcast Platform

When building the Quantcast Platform, we wanted to address three fundamental key customer pain points that are crucial to the future of advertising: transforming data for unique real-time insights, transforming workflows for planning, activating, and measuring your strategies, and transforming where your time is spent.
READ NOW

Virtual NOVA: Quantcast Platform Questions Answered

We compiled the top questions from attendees of our Virtual NOVA events and provided answers too: What is an intelligent audience platform? How is the Quantcast Platform different from a DSP? How does it work in a world without third-party cookies? Is the Quantcast back-end data set incorporated with major offline third-party data providers?
READ NOW

A Journey of Blood, Sweat, and Tears: Architecting an Innovative Intelligence Audience Platform

A three-year journey has come to fruition, as Quantcast unveils our new and innovative intelligent audience platform for AI-driven audience planning, campaign activation, and measurement that makes open internet advertising as easy to use and effective as the walled gardens. Learn where the journey started, how it progressed, and where it’s going.
READ NOW

Major Brands, Agencies, and Publishers Tackle Data Privacy, the Death of the Cookie, and Walled Gardens at the First Quantcast Virtual NOVA

The advertising ecosystem is a symbiotic relationship between publishers and advertisers. During Virtual NOVA, industry experts came together to share how they’re adapting to data privacy changes, coping with the deprecation of third-party cookies, and dealing with the increasing powers of the walled garden.
READ NOW

In the News

Google Changes the Ad Game

Google announced that the phase out of third-party cookies on Chrome will not be replaced with another way to track individual users across websites. David Pierce interviews Konrad Feldman, Quantcast CEO, and Peter Day, Quantcast CTO, among others, on what this decision means for the industry.
READ NOW

Intelligent Audience Tools Debut for Publishers, Brands

A new platform to help publishers and advertisers target audiences was unveiled on March 3 by ad tech company Quantcast. The new tool, the Quantcast Platform, was introduced at Quantcast’s Virtual NOVA event, “Advertising in 2021 and Beyond.”
READ NOW

Quantcast Unveils New Intelligent Audience Platform at Virtual NOVA Event

With the advertising industry at a critical juncture, the Quantcast Platform equalizes advertising on the open internet. This new and innovative intelligent audience platform is powered by the company’s patented AI and machine learning engine, Ara.
READ NOW

“The Free and Open Internet Is a Force for Good”: Quantcast Reveals New Intelligent Audience Platform

On March 4, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs. walled gardens, and data privacy and consent.
READ NOW

Leave us a review

Have you worked with Quantcast? Leave a review on Gartner Peer Insights, an accredited peer-to-peer review site, to earn a $25 visa gift card as appreciation.

Review On Gartner