December 8, 2021 at 9 am PDT / 12 pm EDT The Measurement Mindgame
Proper measurement is key to a digital campaign’s success. However, misaligned goals result in gamification, with display partners employing tactics that produce strong numbers but not strong results. This includes aggressive retargeting to get the last touch credit and spending client budget to benefit the partner. Join Franni Segal, Sr. Measurement Strategy Lead, on December 8 at 9 am PDT / 12 pm EDT as they dive into the measurement mindgame.