December 8, 2021 at 9 am PDT / 12 pm EDT The Measurement Mindgame

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December 8, 2021 at 9 am PDT / 12 pm EDT The Measurement Mindgame

Proper measurement is key to a digital campaign’s success. However, misaligned goals result in gamification, with display partners employing tactics that produce strong numbers but not strong results. This includes aggressive retargeting to get the last touch credit and spending client budget to benefit the partner. Join Franni Segal, Sr. Measurement Strategy Lead, on December 8 at 9 am PDT / 12 pm EDT as they dive into the measurement mindgame.
They’ll discuss:
Common ways vendors game measurement to push results in their favor
Ad effectiveness tools to discourage this gaming of the system
How Quantcast can help set up the right attribution and measurement methodologies to incentivize the right behavior

Speakers

1
Franni Segal Sr. Measurement Strategy Lead
1
Rohini Sen Global Head of Audience Intelligence & Measurement

Join Us on December 8th for The Measurement Mindgame
Register Now