ON-DEMAND WEBINAR The Measurement Mindgame
Proper measurement is key to a digital campaign’s success. However, misaligned goals result in gamification, with display partners employing tactics that produce strong numbers but not strong results. This includes aggressive retargeting to get the last touch credit and spending client budget to benefit the partner. Please join Tia Denny (Director of Field Sales, Quantcast) as she discusses the “measurement mindgame” with Rohini Sen (Global Head of Audience Intelligence & Measurement) and Franni Segal (Sr. Measurement Strategy Lead) in this on-demand webinar.