Access the webinar transcript below:
On-Demand Webinar The Cookie Conundrum: What happens to advertising in a world without third‑party cookies?
The advertising ecosystem has relied on third-party cookies to provide insight into user behavior and power effective audience planning, campaign activation, and measurement capabilities. Third-party cookies have seen a slow demise since Apple introduced Intelligent Tracking Prevention in Safari, and Google Chrome’s deprecation of third-party cookies in 2022 will be the final nail in the coffin. A range of solutions is being proposed to tackle the challenge of advertising addressability. Which of these solutions will work? How will brands, agencies, and publishers continue to know and grow their audiences? Will the free and open internet continue to thrive?
Quantcast will share its approach that is grounded in industry standards, interoperability, and innovation and leverages unique AI and machine learning technology to harness multiple audience signals.