A Rallying Cry for the Open Internet
Innovate Webinar Watch Now
Watch Now A Rallying for the Open Internet
Join Konrad Feldman, co-founder and CEO at Quantcast, as he discusses the complexity of consented audiences and identity
He’ll explore the idea that the internet’s original sin was allowing users to believe that that content is free, when good content – that informs, entertains and connects us – is generally very expensive to create and is mostly supported by the ad-funded economic model. The advertising technology produced to support this system has undergone many shifts – and now must quickly evolve again to survive.