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A Rallying Cry for the Open Internet

Innovate Webinar Watch Now

Watch Now A Rallying for the Open Internet

Join Konrad Feldman, co-founder and CEO at Quantcast, as he discusses the complexity of consented audiences and identity

He’ll explore the idea that the internet’s original sin was allowing users to believe that that content is free, when good content – that informs, entertains and connects us – is generally very expensive to create and is mostly supported by the ad-funded economic model. The advertising technology produced to support this system has undergone many shifts – and now must quickly evolve again to survive.

Konrad will address three major themes that will be the focus of countless debates in the year ahead:
Identifying consumers in a world without cookies
The importance of first-party data
Consumer consent and the consumer’s role in the open internet economy

Speakers

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Konrad Feldman Co-Founder and CEO
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Rachael Townsly Head of Marketing, APAC