Advertising in 2021 and Beyond – An Open Internet Discussion On-Demand Webinar

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On-Demand Webinar Advertising in 2021 and Beyond – An Open Internet Discussion

Sam Gottfried, Senior Manager at Quantcast discusses the complexity of consented audiences and identity. Sam will explore how the internet has allowed users to believe content is free. Great content is generally expensive and is supported by the ad-funded economic model. Therefore, it is vital to have a free and open internet.

Topics
The importance of first-party data and what that means for a post-cookie world.
Privacy and the role it plays in the open internet economy.
Quantcast is a champion of a free and open internet, not one that is for-fee or gated.

Speakers

1
Sam Gottfried Senior Sales Manager at Quantcast

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