AI may be one of the most hyped technologies in recent years, but from where I sit, it is one of the most effective technologies to determine future behavior. According to Forrester, brands will flock to AI-powered audience solutions, fueling 20% of media and advertising category growth in 2022. With AI and machine learning, marketers can gain insights in real time and at scale, providing them with the ability to better understand their audience, what they need, and where they’re looking for it. This empowers them to create better online experiences, improve business performance, and build brand trust through true relevance. If a marketer or advertiser is not using AI-driven solutions to enhance their campaigns, they are missing out on insights, new audiences, and productivity gains.
Konrad Feldman, Co-Founder and CEO, Quantcast