Starcom Chicago Newsletter Quantcast Jan 2024 (7)

Starcom Newsletter Starcom’s
Connection to
Today’s
Consumers Drive consumer actions today with Quantcast

Building a better ad ecosystem since 2006

Quantcast has access to live first-party data across 100M+ web destinations globally, which powers its self-serve demand-side platform (DSP).

The platform uses pixel technology, artificial intelligence (AI), and machine learning to deliver actionable insights and exceptional performance across all channels, including CTV and cookieless environments. This is a key differentiator to other DSPs that rely on third-party data and manual optimizations.

Screenshot 2024 01 26 At 9.04.09 Am
Starcom Chicago Newsletter Quantcast Jan 2024 8
01 Cookieless 1

Bringing “First to Market” Performance Innovation to Starcom Campaigns Quantcast has a range of innovative features that could deliver a “first mover advantage” for Starcom


Click Boost Targeting

Marry reach, consideration, and conversion objectives with the direct response and engagement that clients demand.


Cookieless Retargeting

Use first-party data and AI to connect to cookieless environments for retargeting.


Omnichannel Performance

Measure performance and access overlap reports to see how brand campaigns are driving more in-demand customers for DR campaigns.

Starcom Bean

Bringing “First to Market” Brand Innovation to Starcom Campaigns Quantcast has a range of innovative features that could deliver a “first mover advantage” for Starcom


Brand Lift Live

Unlock customers most receptive to your messaging by using real-time audience insights.


CTV and Display Omnichannel Campaign

View the impact of your awareness campaigns on your performance goals and track activity between funnel stages.

Starcom Chicago Newsletter Quantcast Jan 2024 9
Starcom Chicago Newsletter Quantcast Jan 2024 10