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September 2022 Newsletter

This Month’s Spotlight

UPCOMING WEBINAR The Strategy Behind Your Creatives Wednesday, September 21, 2022 at 10 am PDT / 1 pm EDT

On Wednesday, September 21 at 10 am PDT / 1 pm EDT, join Quantcast and industry measurement and creative experts, for an in-depth conversation on the many components that make for a successful ad campaign from audience and placement to strong creatives.

Marketer’s Pulse

02 Pulse Marketers Shouldnt Fear Cookeiess

Blog Why Marketers Shouldn’t Fear Cookieless Advertising

Make no mistake: now is the time to position your company for success before cookies are completely eliminated. Here are a few steps that you can take to stop hesitating and start succeeding in cookieless environments today.

02 Pulse Understanding Your Online Audience In New And Powerful Ways

Blog Understanding Your Online Audience in New and Powerful Ways

Are you looking to better understand your online audience and build stronger relationships with advertisers? Learn how you can leverage first-party data measurement solutions today.

03 Pulse 7 Features To Consider When Choosing An Adtech Platform

Blog 7 Features to Consider When Choosing an Adtech Platform

Forward-looking organizations are in the process of identifying and deploying adtech platforms with the right balance of flexibility, innovation, and ease of use to enable them to successfully optimize their campaigns and gain actionable insights in today’s changing digital advertising landscape.

Passionate About Prog Andrew Dawes 2400x1500

Blog Passionate About Programmatic: Andrew Spurrier-Dawes

Our global perspectives series continues as we interview Andrew Spurrier-Dawes, the head of precision at Wavemaker in EMEA. Find out what he loves about programmatic advertising, why he welcomes cookieless advertising, and why we need to rethink purely digital-based metrics.

Case Study altitude lifts brand awareness 23% for document management leader, d.velop, with Quantcast omnichannel solutions

Discover how altitude, an artist and brand management agency, helped d.velop reach niche high-income business decision-maker customers efficiently and accurately, with Quantcast omnichannel solutions.

Case Study Tesco checks out Quantcast cookieless solutions and gains a 63% increase in conversions

Find out how Tesco, a British multinational supermarket giant in the UK, utilized Quantcast’s cookieless solutions to increase delivery sign-ups by tapping into previously unaddressable Apple users.

On-Demand Webinar 5 Tips to Responsibly Address Brand Safety

When it comes to brand safety, the most important thing is to treat each event uniquely because there is no “one-size-fits-all” for every client or every issue that comes up. Hear from Quantcast experts on our top five tips to take a proactive and holistic approach to brand safety that will protect your brand’s integrity in a responsible and effective way.

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Events

September 13-14, 2022 IAB Audience Connect New York, NY

Join us in our breakout session at IAB Audience Connect for a discussion on why planning for a completely cookieless tomorrow means starting today. Learn how those who advertise in cookieless environments now can reap the competitive advantage of access to new audiences, more inventory, and more scaled advertising results.

September 19-21, 2022 Digiday Publishing Summit Miami, FL

Join Quantcast at the Digiday Publishing Summit in Miami to hear how we’re helping customers access premium inventory across multiple formats and channels.

September 20, 2022 CMAmedia 2022 Toronto, CAN

Want to learn more about how Quantcast is driving stronger performance from brand spend? Join us at this year’s CMAmedia from 8 am – 11:30 am ET to hear from Sam Gottfried, Head of Sales in Canada, and Derek Bhopalsingh, VP of Performance at Publicis, on why embracing brand on top of demand is the key to remaining relevant and competitive.

October 5 – 8, 2022 MediaPost Brand Insider Summit D2C Austin, TX

Connect with our team on-site at MediaPost’s Brand Insider Summit to learn how today’s D2C brands are implementing an omnichannel approach in order to see real-time impact on their awareness, consideration, and conversion performance metrics.

In the News

The 2022 Marketing Renaissance – and What’s Next

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Privacy and Identity & Connected TV

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