The
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Monthly Cookieless Solutions and More

October 2021 Newsletter

This Month’s Spotlight

Unlock Cookieless Environments with the Quantcast Platform

Have you started searching for what your cookieless alternative will be? To avoid swapping the mad-dash of 2021 for a mad-dash in 2023, you can begin activating parts of the open internet that are currently inaccessible to cookies, such as Safari and Firefox browser environments. Join us to see the Quantcast Platform in action and hear about the promising results we’ve seen thus far with our customers.
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    In The News

    Media Post: Quantcast Platform Unveils Cookieless Innovations

    Media Post uncovers Quantcast’s new innovations and how they help advertisers reach audiences without a dependency on third-party cookies.
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    Somer Simpson, Quantcast VP of Product, Wins 2021 Stevie Award

    Somer was recognized as a female industry thought leader for her powerful voice and efforts to help Quantcast pursue its mission to champion a free and open internet.
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    Why Even Marketers Should Understand the Value of Machine Learning

    Dr. Peter Day, CTO at Quantcast, discusses how leading marketers are making use of widely available machine learning and AI-powered solutions that can do the hard work of spotting signals in the noise. In doing so, they are elevating the quality of their decision making and driving better results.
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    16 Valuable Benefits Machine Learning Can Bring To Small Businesses

    There are plenty of tangible benefits small businesses can receive for leveraging the latest machine learning tools–in many cases with minimal cost and effort. If you’re looking for smart ways to use adaptive technology to help build your small business, read on for a list of just a few of the benefits ML can bring.
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    Customer Highlights

    Dell’s Advertising Perspective on Conquering a Digital World

    Marketing Director of Media and Advertising at Dell Technologies, Anamaria Alba, discusses how technology companies are developing new business and marketing strategies for success in a digital world.
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    Reitmans Drives Awareness of Technical Athleisure Wear

    Reitmans enlists Quantcast’s rich media programmatic solution to drive awareness of their technical athleisure wear. See how they reached 139% engagement rate and 7.6% interaction rate.
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    Ad Tech Trends

    Integrate Audiences From Brand to Demand

    Start leveraging insights about your past converters to uncover broader in-market audiences further up the funnel. Reach and prime these brand audiences and move them down the funnel to create demand.
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    3 Ways to Power Diverse and Multicultural Voices in Advertising

    Damian Benders, Gonzalo del Fa, and Ki-Hoon Chung share their strategies for driving meaningful and positive change in the ad industry to promote equality and level the playing field for all.
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    New Product Pulse

    COOKIELESS SOLUTION BLOG Quantcast Provides Opportunities with Cookieless Solutions Today

    Quantcast unveils future-proof solutions that enable audience planning, activation, and measurement, independent of third-party cookies. Find out how.
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    TOPIC MAP BLOG Ara TopicMap Enables Insight into Live Consumer Behavior, Interest, and Intent

    Ara TopicMap organizes the messy content of the open internet into a sophisticated contextual map of topics and interests for custom audience planning.
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    Connect Blog Quantcast Connect Brings Publishers and Marketers Together for Better Business Outcomes

    Quantcast Connect directly matches high-quality publisher supply with marketer demand through smarter insights.
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    Webinars

    Unlock Cookieless Environment with the Quantcast Platform: See Cookieless Activation and Measurement in Action

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    How to Activate Audiences and Supply Connections: Bridging Publishers and Advertisers Better Understand and Reach Your Customers

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    Making Sense of the Open Internet: Learn How You Can Better Understand and Reach Your Customers

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