Monthly Audience Insights & Tactics for the Recession
November 2022 Newsletter
This Month’s Spotlight
This month we’re spotlighting Cyber Monday, Giving Tuesday, and Automotive audience insights.
On-demand Webinar Embrace Brand on Top of Demand: Recession-Proof Your Ad Spend
Take a look at history and the past four recessions to learn which companies survived and whose sales rose dramatically years after the recession, compared to their competitors. In this session, Quantcast CTO, Dr. Peter Day, and Head of Insights, Rohini Sen, discuss how to opt-out of a recession, through consumer insights, full funnel measurement, and utilizing actionable real-time data to get ahead.
On-demand Webinar Incrementality: Proving Media’s Additive Value
Learn why incrementality testing is a better measurement of performance campaigns and how it can help you understand your audience, messaging, and tactics that perform best. Watch this session, with the COO of Measured and Sr. Measurement Strategist Lead of Quantcast, on the types of incremental tests you can run, how to set them up, and best practices to follow.
Recession-Proofing Brand Budgets
How can you make a recession beneficial for your business? During uncertain economic times, your competitors are turning off their ads, quitting the ad space, and giving you center stage to build loyalty with customers. Check out this post by Quantcast CMO, Deb Stambaugh, on how to take advantage of this economic downturn.
Passionate About Publishing: Danny Zarek
To kick off our new global perspectives series on publishing, we interview Danny Zarek, Revenue and Product Manager at The Times of Israel. Dive into his thoughts on what the biggest challenges of the next decade will be, what are the most exciting technologies in the digital advertising space, and solutions that have most benefited his role.
8 Reasons Why Marketers Should Expand anDiversify Their Ad Mix with CTV
Savvy marketers who expand their omnichannel marketing to include CTV and OTT gain significant strategic advantages of unique and precise reach, agility in a constantly changing marketplace, access to curated premium deals, addressable audiences at scale, personalized high-impact ads, and so much more.
December 05, 2022 Business of Digital: Report on Data & AGM 2022
Come join us in-person for IAB Canada’s annual closing event, where Sam Gottfried, Head of Sales, Canada, will discuss all things data. IAB will present the annual CMUST study results as well as the latest and greatest Canadian digital media research reporting in one do-not-miss event.
In the News
The advertiser’s guide to new brand smetrics
Tactics for improving awareness and conversion