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Monthly Audience Insights & Tactics for the Recession

November 2022 Newsletter

This Month’s Spotlight

This month we’re spotlighting Cyber Monday, Giving Tuesday, and Automotive audience insights.

01 Spotlight Cybermonday Digital Advertising

Learn who the major online shoppers are from consumer electronics and home entertainment audiences, and where you can find them surfing the web.

Learn who

01 Spotlight Givingtuesday Digital Advertising

Learn from last year what are the core interests of these Giving Tuesday audiences: Philanthropic Parents, Pawrents, Savvy Shoppers, and Home Theater Viewers.

Check them out

01 Spotlight Automotive Digital Advertising

Learn who these EV, Pickup Truck, and Luxury Car Aficionados are and what browsing interests they have. Can you guess correctly which audience enjoys cycling?

Find out

Webinars

02 Webinar Recession Digital Advertising

On-demand Webinar Embrace Brand on Top of Demand: Recession-Proof Your Ad Spend

Take a look at history and the past four recessions to learn which companies survived and whose sales rose dramatically years after the recession, compared to their competitors. In this session, Quantcast CTO, Dr. Peter Day, and Head of Insights, Rohini Sen, discuss how to opt-out of a recession, through consumer insights, full funnel measurement, and utilizing actionable real-time data to get ahead.

Watch now

02 Webinar Incrementality Digital Advertising

On-demand Webinar Incrementality: Proving Media’s Additive Value

Learn why incrementality testing is a better measurement of performance campaigns and how it can help you understand your audience, messaging, and tactics that perform best. Watch this session, with the COO of Measured and Sr. Measurement Strategist Lead of Quantcast, on the types of incremental tests you can run, how to set them up, and best practices to follow.

Watch Now

Marketer’s Pulse

Recession-Proofing Brand Budgets

How can you make a recession beneficial for your business? During uncertain economic times, your competitors are turning off their ads, quitting the ad space, and giving you center stage to build loyalty with customers. Check out this post by Quantcast CMO, Deb Stambaugh, on how to take advantage of this economic downturn.

03 Pulse Passionate Danny Zarek Digital Advertising

Passionate About Publishing: Danny Zarek

To kick off our new global perspectives series on publishing, we interview Danny Zarek, Revenue and Product Manager at The Times of Israel. Dive into his thoughts on what the biggest challenges of the next decade will be, what are the most exciting technologies in the digital advertising space, and solutions that have most benefited his role.

8 Reasons Why Marketers Should Expand anDiversify Their Ad Mix with CTV

Savvy marketers who expand their omnichannel marketing to include CTV and OTT gain significant strategic advantages of unique and precise reach, agility in a constantly changing marketplace, access to curated premium deals, addressable audiences at scale, personalized high-impact ads, and so much more.

04 Events Business Of Digital Report On Data And Agm 2022 Digital Advertising

December 05, 2022 Business of Digital: Report on Data & AGM 2022

Come join us in-person for IAB Canada’s annual closing event, where Sam Gottfried, Head of Sales, Canada, will discuss all things data. IAB will present the annual CMUST study results as well as the latest and greatest Canadian digital media research reporting in one do-not-miss event.

04 Events Adweek Nextech Digital Advertising

December 06-07, 2022 Adweek NexTech

Join us in December for the fourth annual Adweek NexTech in New York. We’ll be hosting a breakout session on how to succeed without third-party cookies with innovative future-proof solutions that operate in cookieless environments today.

In the News

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Newsletter TheQuantcastMonthly Audience Insights & Tactics for the Recession