The
Quantcast
Monthly Customers and Insights

November 2021 Newsletter

This Month’s Spotlight

FORRESTER REPORT Predictions 2022: Media and Advertising

Forrester Research finalizes their prognosis for next year, with expectations of new wave innovation and experimentation across advertising experiences and media revenue models. Get complimentary the report to read about their five media and advertising predictions, including how brands will flock to AI-powered audiences solutions in 2022.
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    Hear from our Customers

    CASE STUDY More Than Just a Campaign: A True Partnership That Delivers Results That Matter

    StarHub pivots their digital strategy and leverages first-party data to get closer to their audience by using AI and machine learning technology to bring in net-new customers, delivering true prospects across the entire marketing funnel.
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    BLOG POST The Advertising Triangle: Connecting Agencies, Brands, and Vendors

    Quantcast, Havas Media Australia, and Kia share the benefits of a trilateral partnership among a technology vendor, agency, and brand. Read how this relationship has resulted in a communicative, collaborative, problem-solving team.
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    Industry Insights

    DATA INSIGHT 2021 US Holiday Insights: Key Holiday Trends

    Getting ready for the holiday season? Check out our data insights to see how COVID affected holiday shopping search trends, which demographics start shopping when, the devices used, conversion growth trends per vertical, and more.
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    DATA INSIGHT US Automotive Insights: ‘Pickup’ the Competition

    Understand the customer journey for automotive buyers, which devices are used at each stage, the four key touchpoints, the demographic layout between aspirers versus intenders, and where you rank against the competition.
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    Marketer’s Pulse

    BLOG POST Ara TopicMap enables insight into live consumer behavior, interest, and intent

    Ara TopicMap organizes the diverse, messy content of the open internet into a sophisticated contextual map of topics and interests that enables custom audience planning. In seconds, you can reach your most ideal audience based on consumer interests. Learn how in this video-based blog post.
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    BLOG POST Passionate about Programmatic

    Everyone is talking about digital these days, but how much do you know about programmatic advertising, the innovation that has transformed marketing on the internet as we know it? Seun Odeneye, Managing Director at Matterkind, explains why he loves programmatic advertising.
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    BLOG POST Going Beyond A DSP

    With unified planning, activation, and measurement capabilities, Quantcast’s intelligent audience platform is much more than your typical ad tech solution. It provides campaign optimization and actionable insights with powerful AI and machine learning at your disposal.
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    In The News

    PRESS RELEASE Brixton Finishing School

    Quantcast partners with London-based Brixton Finishing School, an organization disrupting how the creative industries recruit by cultivating and connecting talent from under-represented groups in the UK.
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    Let the (third-party) cookie crumble

    Read Here

    3 Ways Publishers Can Prove Their Value to Marketers Using
    First-Party Data Insights

    Read Here

    Empowering Publishers and Advertisers on the Open Internet

    Read Here

    AI is boosting advertising’s value

    Read Here

    Webinars

    UPCOMING The Measurement Mindgame

    Join us on December 8 to learn the common ways vendors game measurement to push results in their favor, what ad-effective tools help to discourage gaming of the system, and how Quantcast can help set up the right attribution and measurement methodologies to incentivize the right behavior.
    Register Now

    ON-DEMAND Making Sense of the Open Internet

    Join us for a walk-through of how Ara TopicMap organizes the convoluted content on the open internet into a comprehensive map of interest-topics and how this can help you plan your audiences and campaigns better and more intelligently.
    Watch Now

    ON-DEMAND Unlock Cookieless Environment
    with the Quantcast Platform

    Are you testing in cookieless environments yet? Learn how you can enable cookieless activation in environments without third-party cookies, today. Leverage detailed insights into how your cookieless inventory is performing and check out the success our customers have already seen.
    Watch Now

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