Monthly Customers and Insights
November 2021 Newsletter
This Month’s Spotlight
FORRESTER REPORT Predictions 2022: Media and Advertising
Forrester Research finalizes their prognosis for next year, with expectations of new wave innovation and experimentation across advertising experiences and media revenue models. Get complimentary the report to read about their five media and advertising predictions, including how brands will flock to AI-powered audiences solutions in 2022.
Hear from our Customers
CASE STUDY More Than Just a Campaign: A True Partnership That Delivers Results That Matter
StarHub pivots their digital strategy and leverages first-party data to get closer to their audience by using AI and machine learning technology to bring in net-new customers, delivering true prospects across the entire marketing funnel.
BLOG POST The Advertising Triangle: Connecting Agencies, Brands, and Vendors
Quantcast, Havas Media Australia, and Kia share the benefits of a trilateral partnership among a technology vendor, agency, and brand. Read how this relationship has resulted in a communicative, collaborative, problem-solving team.
BLOG POST Ara TopicMap enables insight into live consumer behavior, interest, and intent
Ara TopicMap organizes the diverse, messy content of the open internet into a sophisticated contextual map of topics and interests that enables custom audience planning. In seconds, you can reach your most ideal audience based on consumer interests. Learn how in this video-based blog post.
BLOG POST Passionate about Programmatic
Everyone is talking about digital these days, but how much do you know about programmatic advertising, the innovation that has transformed marketing on the internet as we know it? Seun Odeneye, Managing Director at Matterkind, explains why he loves programmatic advertising.
In The News
PRESS RELEASE Brixton Finishing School
Quantcast partners with London-based Brixton Finishing School, an organization disrupting how the creative industries recruit by cultivating and connecting talent from under-represented groups in the UK.
UPCOMING The Measurement Mindgame
Join us on December 8 to learn the common ways vendors game measurement to push results in their favor, what ad-effective tools help to discourage gaming of the system, and how Quantcast can help set up the right attribution and measurement methodologies to incentivize the right behavior.
ON-DEMAND Unlock Cookieless Environment
with the Quantcast Platform
Are you testing in cookieless environments yet? Learn how you can enable cookieless activation in environments without third-party cookies, today. Leverage detailed insights into how your cookieless inventory is performing and check out the success our customers have already seen.
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